Effective: May 25, 2021


Second Avenue (“we,” “us,” “our”) respects your privacy and is committed to protecting the personal data we hold about you. If you have questions, comments, or concerns about this Privacy Policy or our processing of personal data, please see the bottom of this page for information about how to contact us.

This Privacy Policy explains our practices with respect to personal data we collect and process in connection with your relationship with us. This includes information we collect through, or in association with, our website with a home page located at, together with all services we may offer from time to time via our website or otherwise through your interactions with us (collectively, the “Services”).

Please review the following to understand how we process and safeguard personal data about you. By using any of our Services, whether by visiting our website or otherwise, and/or by voluntarily providing personal data to us, you acknowledge that you have read and understand the practices contained in this Privacy Policy. This Privacy Policy may be revised from time to time, so please ensure that you check this Privacy Policy periodically to remain fully informed.


We collect a variety of personal data from and about you through the Services, including:

  • When you provide it to us directly;
  • Automatically through logging and analytics tools, cookies and as a result of your use of and access to the Services;
  • From third-party sources, including service providers, such as Google Analytics, and credit/criminal background check providers, such as Transunion.

You have choices about certain information we collect. When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide any aspect of our Services, you may not be able to use those Services. In addition, as noted below in the section captioned “YOUR CHOICES” it is possible to change your browser settings to block the automatic collection of certain information.

Finally, we may collect data that is not identifiable to you or otherwise associated with you, such as aggregated data, and is not personal data. To the extent this data is stored or associated with personal data, it will be treated as personal data; otherwise, the data is not subject to this Privacy Policy.

Information You Share With Us. We collect personal data from you when you provide it to us, including through creating an account on the website, applying for a residential lease, completing a lease application, submitting maintenance requests, making online payments, related services, rental registrations for municipalities (where applicable), or contacting us with questions or comments.

For example, if you create an account to use the Services, we may collected your name and email address. To proceed with the lease application and onboarding process, we require that you provide additional personal data (including your date of birth, driver’s license, social security number, and employment and income information) sufficient to conduct a credit check and background screening.

We also collect information from you that, depending on applicable law, may not constitute personal data.

Information Collected Automatically or Indirectly from You. When you browse or use the Services, we utilize commonly-used logging and analytics tools, including Google Analytics, to collect information about your use of the Services (such as how you navigate and move around the Services).

We also use cookies to personalize and enhance your experience with our Services, to collect data about your visit to our Services, to help diagnose problems with our servers, to administer the Services, and to gather broad demographic information about our users.

Information collected automatically includes the software and hardware attributes of the device you use to access the Services, unique device ID information, regional and language settings, performance data about the Services, network provider, and IP address (a number assigned to your device when you use the Internet). In addition, information is collected passively in the form of log files that record website activity. For example, log file entries and analytics data are generated every time you visit a particular page on our website, and track the dates and times that you use the Services, the pages you visit, the amount of time spent on specific pages, and other similar usage information, and general data (including the name of the web page from which you entered our website).

Please see the “YOUR CHOICES” section of this Privacy Policy for more information about cookies and other web tracking technologies on the Services; for information about how you can reject, delete, or prevent cookies from being placed on your system; and how you can opt out of, limit, or prevent certain web tracking technologies from collecting information about you.

Information Obtained from Third Parties. We receive personal data from third parties that we have engaged to provide services to us, such credit reporting agencies, payment processors, and other third parties from time to time.


Operational Uses. We process your personal data as part of our operations, which include:

  • Providing you with information tailored to your requests, responding to inquiries, and delivering services and products;
  • Operating, maintaining, and improving the quality of the Services and such content, products and/or services as we may make available through the Services;
  • Communicating with you by email, mail, text message (SMS, MMS), and telephone, in each case with your consent, if such consent is required in accordance with applicable laws, about products, services, order status, and other topics;
  • Debugging to identify and repair errors that impair existing intended functionality;
  • Undertaking internal research for technological development and demonstration;
  • Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity;
  • Compliance with applicable laws, regulations, rules and requests of relevant law enforcement and/or other governmental agencies;
  • Endeavoring to protect our and our partners’ rights, property, or safety, and the rights, property, and safety of our users and other third parties;
  • Endeavoring to protect our and our partners’ rights, property, or safety, and the For other purposes, as permitted or required by law.

Sharing of Personal Data. Some of the above processing involves sharing collected personal data with third parties, including service providers and other partners.

  • We share personal data with third parties when you ask us to do so;
  • We share personal data with our service providers, including our website developer, credit reporting agencies, banking and payment processors, and other vendors we engage so that they may provide services to us or on our behalf;
  • We share personal data with government agencies or regulators when permitted or required to do so by law; in response to a request from a law enforcement agency or authority or any regulatory authority; and/or to protect the integrity of the Services or our interests, rights, property, or safety, and/or that of our users and others.


You have certain rights regarding the collection and processing of personal data. You may exercise these rights, to the extent they apply to you, by contacting us at the information provided at the end of this Privacy Policy, or by following instructions provided in this Privacy Policy, or in communications sent to you.

Accessing, Modifying, Rectifying, and Correcting Collected Personal Data. We strive to maintain the accuracy of any personal data collected from you, and will try to respond promptly to update our records when you tell us the information in our records is not correct. However, we must rely upon you to ensure that the information you provide to us is complete, accurate, and upto-date, and to inform us of any changes. Please review all of your information carefully before submitting it to us, and notify us as soon as possible of any updates or corrections.

Depending on the laws that apply to you, you may obtain from us certain personal data in our records. If you wish to access, review, or make any changes to personal data you have provided to us through the Services, please contact us at the information provided at the end of this Privacy Policy. We reserve the right to deny access as permitted or required by applicable law.

Your Nevada Privacy Rights. Nevada law permits our users who are Nevada consumers to request that their personal data not be sold (as defined under applicable Nevada law), even if their personal data is not currently being sold. Requests may be sent to the contact information at the bottom of this page, and are free of charge.


We use reasonable and appropriate physical, technical, and organizational safeguards designed to promote the security of our systems and protect the confidentiality, integrity, availability, and resilience of personal data. Those safeguards include: (i) the encryption of personal data where we deem appropriate; (ii) taking steps to ensure personal data is backed up and remains available in the event of a security incident; and (iii) periodic testing, assessment, and evaluation of the effectiveness of our safeguards.

However, no method of safeguarding information is completely secure. While we use measures designed to protect personal data, we cannot guarantee that our safeguards will be effective or sufficient. In addition, you should be aware that Internet data transmission is not always secure, and we cannot warrant that information you transmit utilizing the Services is or will be secure.


Communication Opt-Out. You have choices about certain information we collect about you, how we communicate with you, and how we process certain personal data. When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services. In addition, it is possible to change your browser settings to block the automatic collection of certain information.

Cookies and Web Tracking. It is possible to change your browser settings to block the automatic collection of certain information. Please note that disabling or removing cookies may prevent the Services, or certain functionality on the Services, from working correctly or at all.


Payment Information. Payments made to us online are processed by our third party payment providers. For example, when you pay your rent online, our third party payment processor will receive your ACH debit or credit card number, expiration date, and security code, which they process and store subject to their privacy policy and terms of service. We do not receive your full debit or credit card number, credit card expiration date, or the security code.

Collection of Personal Data from Persons Under 18. Persons under 18 years of age are not permitted to use the Services, and we do not knowingly collect information from persons under the age of 18 other than name and age of minor occupants. By using the Services, you represent that you are 18 years of age or older.

Business Transfer. We may, in the future, sell or otherwise transfer some or all of our business, operations or assets to a third party, whether by merger, acquisition or otherwise. Personal data we obtain from or about you via the Services may be disclosed to any potential or actual thirdparty acquirers and may be among those assets transferred.


This Privacy Policy replaces all previous disclosures we may have provided to you about our information practices with respect to the Services. We reserve the right, at any time, to modify, alter, and/or update this Privacy Policy, and any such modifications, alterations, or updates will be effective upon our posting of the revised Privacy Policy. We will send you an email to notify you in the event material changes are made to this Privacy Policy. Your continued use of the Services following our posting of any revised Privacy Policy will constitute your acknowledgement of the amended Privacy Policy.


This Privacy Policy is subject to any agreements, including the Terms of Use that govern your use of the Services, the terms and conditions of your application, and your Lease Agreement. This Privacy Policy applies regardless of the means used to access or provide information through the Services.

This Privacy Policy does not apply to information from or about you collected by any third-party services or websites linked from the Services. The collection or receipt of your information by any such third parties, including Jiffy Resident, is subject to their own privacy policies and terms of use, and under no circumstances are we responsible or liable for any third party’s compliance therewith.


If you have any questions or concerns about this Privacy Policy and/or how we process personal data please contact:

Second Avenue

401 E Jackson St

Suite 3000, Tampa, FL 33602