Michael Rothman founded SMS Assist with six employees to the 900+ employee enterprise firm it is today. Under his leadership, SMS Assist transformed into one of the fastest-growing technology companies globally.
In 2016, the same year Rothman was named a Midwest Entrepreneur of the Year and also a national finalist by Ernst & Young, SMS Assist received $150 million in Series D funding at a $1 billion valuation from Goldman Sachs Investment Partners, the same team that invested in Uber, Facebook, Pinterest and Spotify. SMS Assist has received the Momentum Award for its technology.
Michael transformed the business from a traditional brick and mortar service company into an advanced technology company whose mobile and cloud-based facilities maintenance platform manages over 30,000 affiliated providers to service a nationwide roster of Fortune 500 retail and industrial clients representing over 250,000 locations.
Michael has experience developing strategic technology and operating strategies that utilize innovative technology including data analytics, machine learning, predictive insights and automation. These efforts focused on enhancing investment and operational intelligence to drive strategic decisions and enhance execution capabilities.
Michael was an investor at Coatue Management, a top performing technology hedge fund focused on leading investments into both private venture-backed companies as well as public companies across all verticals in technology. Utilized a proprietary operating platform to support fund operations and developed a 30 person data science team.
Michael is a former ATP-ranked professional tennis player. He was also captain of Dartmouth Men’s Tennis Team where he earned All Ivy and other Division I honors.
Prior to joining Second Avenue, Ms. Rittmanic was the SVP Finance for Home Partners of America, Inc. (HPA), a $4.5B single family residential REIT. She was a senior member of the Executive team and responsible for Public and Private debt placement of approximately $4B and associated compliance, Treasury, Risk Management (insurance placement/claims- all lines) and Sarbanes-Oxley compliance.
Prior to joining HPA, Ms. Rittmanic managed and led finance and accounting teams at Arthur J. Gallagher & Co., Toplander Corporation, YesMail.com, SAP Labs & SAP Campbell (f/k/a Campbell Software). At Campbell Software, Ms. Rittmanic was part of the executive management team that completed a successful merger with SAP America in early 1999. At YesMail.com, she was part of the executive management team that led YesMail through a successful initial public offering in September,1999 and subsequent acquisition by CMGI in 2000. Early in her tenure at Arthur J. Gallagher & Co. (Gallagher), she was responsible for global Sarbanes-Oxley compliance and led the company to become the first December 31 year-end corporation in the U.S. to comply with the legislation. She ended her tenure at the company as Chief Financial Officer for Risk Placement Services, Inc., Gallagher’s wholesale insurance division.
Ms. Rittmanic is a registered CPA, received a Bachelor of Arts in Accounting, Minor in French, from Bradley University, and received a Master of Business Administration from the University of Chicago Booth School of Business.
Mr. Shapiro possesses deep capital markets knowledge having been an active trading participant in global interest rate markets for more than fifteen years. He has considerable experience designing and refining analytical processes to successfully implement investment strategies.
Mr. Shapiro earned a B.A. from Pitzer College, a member of the Claremont Colleges Consortium, and an M.B.A. from the University of Chicago with concentrations in Analytical Finance and Economics.
Alex founded the technology teams at SMS Assist, delivering innovative solutions for enterprise property management. His leadership helped SMS Assist earn recognition for being in the Built in Chicago’s list of Top 100 Digital Companies in Chicago in both 2015 and 2016, and Alex is among the 2017 Digital Edge 50 award winners.
He brings expertise in helping grow SMS Assist into a leading cloud-based property management platform, contributing to its recognition the past two years as one of Forbes World’s Best 100 Cloud Companies, ranked No. 33 this year, and a Deloitte Technology Fast 500 recipient for three consecutive years.
Has overseen all aspects of property and asset management portfolios from 15,000 to over 50,000 multi-family units throughout the U.S. in over 30 states.
Overall operating responsibility for portfolios ranging in value from $1-4+ billion in assets.
6+ Years Naval Intelligence – Naval Security Group – Honorable Discharge.
Oversaw the acquisition and management of over 900 apartments and condos in Chicago.
BA in Marketing and Finance, Fairfield University.
He is a seasoned professional with a demonstrated track record of setting and meeting objectives while consistently delivering for the benefit of the organization and customers. Currently focused on combining professional experience in a collaborative and successful manner.
6 years specific experience in SFR space including management of debt origination/investment portfolio and property operations for two different institutional SFR investors.
Prior experience has included major commercial banks, credit hedge fund, and equity syndicator.
M.S. in Real Estate from University of Wisconsin and completed Citibank’s NYC based credit training program.
Mike’s vast experience in Residential Design and Construction gives him the unique ability to both cosmetically and structurally assess a Rehab/Turn property quickly and accurately, convey that message concisely to Vendors and support staff and develop a path to resolve issues and create marketable, budget driven solution that are both executable and scalable. This same experience contributes to his understanding and ability to develop best practices, procedures and policies on the R&M side of the business. Mikes lifelong passion for Architecture and Design has led him to positions as City Design Review Consultant, Elected Architectural Review Board Member, membership in the NAHB, NARI, ILCA, OLCA, Frank Lloyd Wright Foundation and Various Historical Associations over the years. Mike grew up and attended College in Southern California, spent over a decade in The Pacific Northwest and now resides with his family in Evanston, Illinois.
Strong experience in large scale data analysis, predictive modeling and machine learning.
Completed a graduate program in Business Analytics/ Information Systems from University of South Florida Muma College of Business.
Interested in leveraging analytics to help organizations predict and respond to changes which influence their domains in a sustainable manner and make informed product and business decisions.
B2B and B2C sales, marketing and business development experience within disruptive technology companies. Graduated from Butler University.
Lisa is a licensed REALTOR and Sales Professional with more than 17 years of experience in the Real Estate Industry. Real estate has always been her passion, and her experience in the industry gives her a distinct advantage over other agents, as she has experience in all aspects of real estate, including home purchases, home sales, new construction, rentals and property management.
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