WHO WE ARE
Michael Rothman -- CEO, Managing Partner
Michael Rothman founded SMS Assist with six employees to the 900+ employee enterprise firm it is today. Under his leadership, SMS Assist transformed into one of the fastest-growing technology companies globally.
In 2016, the same year Rothman was named a Midwest Entrepreneur of the Year and also a national finalist by Ernst & Young, SMS Assist received $150 million in Series D funding at a $1 billion valuation from Goldman Sachs Investment Partners, the same team that invested in Uber, Facebook, Pinterest and Spotify. SMS Assist has received the Momentum Award for its technology.
Michael transformed the business from a traditional brick and mortar service company into an advanced technology company whose mobile and cloud-based facilities maintenance platform manages over 30,000 affiliated providers to service a nationwide roster of Fortune 500 retail and industrial clients representing over 250,000 locations.
Michael Rothman
Managing Partner
Michael Laser -- CIO, Managing Partner
Michael has experience developing strategic technology and operating strategies that utilize innovative technology including data analytics, machine learning, predictive insights and automation. These efforts focused on enhancing investment and operational intelligence to drive strategic decisions and enhance execution capabilities.
Michael was an investor at Coatue Management, a top performing technology hedge fund focused on leading investments into both private venture-backed companies as well as public companies across all verticals in technology. Utilized a proprietary operating platform to support fund operations and developed a 30 person data science team.
Michael is a former ATP-ranked professional tennis player. He was also captain of Dartmouth Men’s Tennis Team where he earned All Ivy and other Division I honors.
Michael Laser
Managing Partner
Corey Donahue -- COO
Corey served as Regional President – Central Florida, the company’s largest market, for Invitation Homes (a Blackstone company). During his tenure, he was responsible for the deployment of over $1.2B and managed the purchase, rehabilitation, leasing, and property management of over 12,000 single family homes and managed a staff of over 300 employees and 1000 contractors. Invitation Homes is the largest single family home owner in the United States, investing over $17B in nearly 83,000 homes.
Corey also has over 15 years of creative real estate investment experience with a specialty in owner financed notes and options, in both the residential and commercial markets. Recognized as a regional leader in the real estate investment space, Corey has spoken before thousands of real estate investors regarding deal structuring and financing of various types of real estate investment projects. Corey also served on the Board of Directors of New Beginnings of Tampa, a non-profit organization which provides recovery services for addicts.
Corey Donahue
Diane M. Rittmanic -- CFO
Ms. Rittmanic serves as the Chief Financial Officer for Second Avenue. Her responsibilities include Accounting, Finance, Tax, Treasury, Risk Management and Human Resources.
Prior to joining Second Avenue, Ms. Rittmanic was the SVP Finance for Home Partners of America, Inc. (HPA), a $4.5B single family residential REIT. She was a senior member of the Executive team and responsible for Public and Private debt placement of approximately $4B and associated compliance, Treasury, Risk Management (insurance placement/claims- all lines) and Sarbanes-Oxley compliance.
Prior to joining HPA, Ms. Rittmanic managed and led finance and accounting teams at Arthur J. Gallagher & Co., Toplander Corporation, YesMail.com, SAP Labs & SAP Campbell (f/k/a Campbell Software). At Campbell Software, Ms. Rittmanic was part of the executive management team that completed a successful merger with SAP America in early 1999. At YesMail.com, she was part of the executive management team that led YesMail through a successful initial public offering in September,1999 and subsequent acquisition by CMGI in 2000. Early in her tenure at Arthur J. Gallagher & Co. (Gallagher), she was responsible for global Sarbanes-Oxley compliance and led the company to become the first December 31 year-end corporation in the U.S. to comply with the legislation. She ended her tenure at the company as Chief Financial Officer for Risk Placement Services, Inc., Gallagher’s wholesale insurance division.
Ms. Rittmanic is a registered CPA, received a Bachelor of Arts in Accounting, Minor in French, from Bradley University, and received a Master of Business Administration from the University of Chicago Booth School of Business.
Diane M. Rittmanic
Alex Rothman -- Technology Advisor
Alex founded the technology teams at SMS Assist, delivering innovative solutions for enterprise property management. His leadership helped SMS Assist earn recognition for being in the Built in Chicago’s list of Top 100 Digital Companies in Chicago in both 2015 and 2016, and Alex is among the 2017 Digital Edge 50 award winners.
He brings expertise in helping grow SMS Assist into a leading cloud-based property management platform, contributing to its recognition the past two years as one of Forbes World’s Best 100 Cloud Companies, ranked No. 33 this year, and a Deloitte Technology Fast 500 recipient for three consecutive years.
Alex Rothman
Matthew Lewisman -- Chief Data Officer
Proven implementation, management, consulting, strategy, sales, budget and analytical skills, utilized for enhancing business capabilities, performance, profitability, integration and efficiencies.
Matthew held key positions as a Managing Director at Credit Suisse, with responsibility for Strategy, Execution and Data Services with the Chief Data Office. Prior to Credit Suisse Matthew was senior principle at Sagence Consulting and Head of Product & Implementation for Textura, a SaaS organization now owned by Oracle. At Textura he established and led teams responsible for the implementation of the Textura product offering and delivered the Product strategy.
Matthew Lewisman
Tom Selby -- EVP, Property Management
Has overseen all aspects of property and asset management portfolios from 15,000 to over 50,000 multi-family units throughout the U.S. in over 30 states.
Overall operating responsibility for portfolios ranging in value from $1-4+ billion in assets.
6+ Years Naval Intelligence – Naval Security Group – Honorable Discharge.
Tom Selby
Property Management
Mark Beckwith -- EVP, Acquisitions
Oversaw the acquisition and management of over 900 apartments and condos in Chicago.
BA in Marketing and Finance, Fairfield University.
Mark Beckwith
Acquisitions
Brandon Middleton -- SVP, Acquisitions
Brandon Middleton
Acquisitions
David Sliwicki -- EVP, Capital Markets & Portfolio Management
6 years specific experience in SFR space including management of debt origination/investment portfolio and property operations for two different institutional SFR investors.
Prior experience has included major commercial banks, credit hedge fund, and equity syndicator.
M.S. in Real Estate from University of Wisconsin and completed Citibank’s NYC based credit training program.
David Sliwicki
Capital Markets & Portfolio Management
Mike Sullivan -- SVP, Construction and R&M
Mike’s vast experience in Residential Design and Construction gives him the unique ability to both cosmetically and structurally assess a Rehab/Turn property quickly and accurately, convey that message concisely to Vendors and support staff and develop a path to resolve issues and create marketable, budget driven solution that are both executable and scalable. This same experience contributes to his understanding and ability to develop best practices, procedures and policies on the R&M side of the business. Mikes lifelong passion for Architecture and Design has led him to positions as City Design Review Consultant, Elected Architectural Review Board Member, membership in the NAHB, NARI, ILCA, OLCA, Frank Lloyd Wright Foundation and Various Historical Associations over the years. Mike grew up and attended College in Southern California, spent over a decade in The Pacific Northwest and now resides with his family in Evanston, Illinois.
Mike Sullivan
Construction and R&M
Asia Lamar -- SVP, Product Development
At a major real estate services firm, served as the analytics designer in the development of the company’s proprietary portfolio strategy diagnostics tool, producing more than $15M+ in practice revenue during 2017. Utilized Alteryx, to capture big data and design workflows that automate data mining, cleansing, and process inefficiencies. Visualized data through Esri Server to provide demographic and capital markets insights.
On behalf of a major metro, led the product development of a Ruby on Rails SAAS technology. Provided data analysis, modeling, and product consulting to win new business and scale the operation. Managed the metro’s consumer platform to track the frequency and depth of engagement with city assets and events for more than 100,000+ users.
Asia holds a Bachelor of Arts in Africana and Latin American Studies from Colgate University, and has completed Master’s coursework in Geographic Information Systems from John Hopkins University.
Asia Lamar
Product Development
Hima Reddy -- VP, Data Science & Analytics
Strong experience in large scale data analysis, predictive modeling and machine learning.
Completed a graduate program in Business Analytics/ Information Systems from University of South Florida Muma College of Business.
Interested in leveraging analytics to help organizations predict and respond to changes which influence their domains in a sustainable manner and make informed product and business decisions.
Hima Reddy
Data Science & Analytics
Steve Peterson -- VP, Product Development
Steve Peterson
Product Development
Anthony Adams -- VP, Acquisitions
Anthony Adams
Acquisitions
Bill Nardini -- VP, Dispositions
B2B and B2C sales, marketing and business development experience within disruptive technology companies.
Graduated from Butler University.
Bill Nardini
Dispositions
Lisa Clements -- Brokerage Compliance
Lisa is a licensed REALTOR and Sales Professional with more than 17 years of experience in the Real Estate Industry. Real estate has always been her passion, and her experience in the industry gives her a distinct advantage over other agents, as she has experience in all aspects of real estate, including home purchases, home sales, new construction, rentals and property management.
Lisa Clements
CONTACT US
1-813-328-6194